Blog

Hi.   I know, we look familiar, but also different. What a year its been since covid hit! What do you mean its been two years? Wow, so a lot has changed. I’ll leave you to do your own research on the global landscape and macro elements, but let me tell you what we’ve been up to. I used the global crisis as many did to reflect on many things, and...

While the Washington Football Team/Commanders is a dumpster fire of an organization by any standard – I’m just going to focus on the marketing and culture failures at play here. I don’t think the name of a professional team matters that much. MLB has two teams named after socks, one after a female horse, and a Canuck is a derogatory term against...