5 Steps to Building Your Brand on Social Media

Discover how leveraging social media can help your business to reach its target market, increase awareness, and ultimately boost sales

You have a product or service and you want to sell it. Great! But how do you get people to notice it? Where do they go to find out about the products or services that are available to them? They go online. In this article, we will discuss how you can build your brand on social media in order to reach your target market, increase awareness of your company, and ultimately increase sales.

Know your brand persona

Before you can begin to create content that is relevant and tailored to your audience, you need to know who they are and what they like. Start by identifying the types of people that fall into your target market. Then, research their interests so that you can offer them content on social media platforms in a way that resonates with them the most.

When it comes down to it, there’s no better way for brands to learn about their own brand than through self-analysis and reflection. Think about how people perceive your brand: What qualities does it represent? How does this compare with other brands in its industry or category?

Find your social media tribe

The next step is to find your tribe. That's where the magic happens. If you're like me, social media can be an intimidating place with its constant pressure to be perfect and look good, but once I got over that initial fear and figured out what my thing was going to be, it became a lot less scary and way more fun.

My advice? Be yourself! On social media especially, it's easy for us to feel like we need to fit into some sort of idealized version of ourselves—the one we see on Instagram or Facebook or Twitter—but at the end of the day, there's no such thing as "perfect". Instead of trying so hard to pretend like we're already awesome enough without even trying hard at all...we should just start being awesome instead!

Be consistent

Consistency is key to building your brand on social media. You need to post regularly and consistently so that you're actually building an audience and getting people interested in what you have to say.

People like knowing that they can count on you to be there, whether it's once a week or four times a day. The frequency doesn't really matter as long as it's consistent—and it should match the other steps in this guide, too (like making sure all of your posts are engaging).

Consistency also means being consistent in how you act online and offline:

  • Keep the same tone and voice across all platforms; don't try too hard for jokes if they don't come naturally to you.

  • Stick with one type of content at first so that readers can get used to seeing what kind of posts will appear from them over time before branching out into other topics later.

Create content that is unique to you

Creating content that is unique to you is one of the most important steps in building your brand on social media. You want to make sure that your content is relevant to your audience and consistent with your brand, goals, values, and more.

There are several ways in which this can be achieved, here are two hot takes:

  • Create original content that shows off what makes you unique.

  • Create videos showcasing your product/service with tips on how it can help solve problems related to customer needs.

Be Authentic

Authenticity is core to our human experience. It's the foundation of trust, which is the cornerstone of any relationship—whether it's your relationships with customers or potential customers, colleagues, friends, and family members. If you're going to build a brand on social media (which I hope you are), then you have to be yourself. But being yourself doesn't mean that everything has to be personal; it means that everything should be honest and real. 

You can still connect with others while showing up authentically in your messaging and interactions—and if possible, use humor as well!


We hope this blog has helped you to understand the importance of building your brand on social media. It's a great resource to use when you're getting started with social media marketing, and it can help you boost engagement and grow your audience over time.
Need help building your social media presence? Contact us today!