Why Invest in Project Management Software

What is a project management system? It is an all-in-one application that assists teams organize, track, and manage all of their work. For Nickelbronx, it’s a platform that lets our team plan, collaborate, and execute on all aspects of a project so that our team performs at our best.

Surprisingly, only 1 in 4 organizations use a project management software system. The rest are living in spreadsheets or using a web of emails, documents, and slack messages to stay organized. If you need a sign to switch your agency over - here it is. 

Agencies that undervalue project management see 50% more of their projects failing. And if you are wondering if your competitors are thinking about switching - they are. Project management software has been on the rise since the early 2010’s and hit huge rates of adoption in 2020 when remote work was embraced by masses. Looking further into the future of work, demand for PM systems is set to continue expanding at increasing rates.

With digital marketing agencies on the rise, agencies need all of the support they can get to compete. Using a project management software system as the brain of your operation just might be the best way to not only survive, but thrive in your industry. Here’s why project management software will save your agency -

PM software can solve critical challenges that digital marketing agencies face:

  1. Collaborating with Co-workers

    • In a virtual environment, coworkers need an effective way of collaborating on ongoing projects. PM software allows virtual coworkers to easily create and assign tasks, track progress, and seamlessly communicate on multiple projects at once. They also integrate with just about every major application you would need access to.

  2. Establishing and Improving Your Processes and Workflows

    • Your agency’s processes and workflows are something you likely hold close to the vest. As you should! These are your tried and true methods of working with your clients. PM software allows you to build out these processes into templates that can be deployed at the click of a button. Not only does this save you time, but it ensures your quality of work is carried over throughout all of the projects your agency is working on. Even better, these templates can be updated so that you build a cycle of process improvement.

  3. Ensuring Accountability

    • This is something that PM software systems do best. Projects and tasks must be assigned to someone and a due date must be entered. There is no question about who should have completed a task or when something is supposed to go out. You can even time track in the software or integrate your PM system with your favorite time tracker.

  4. Staying Organized 

    • Staying organized can be the pitfall of any organization and PM systems excel here. At NickelBronx, we segment and organize our projects by client, service line, project, task, subtask, and so on. Having a hierarchy of organization has been a game changer for how we approach our work and keep track of the history of the company. This type of hierarchy allows project managers to jump between a macro or micro view of their projects at any given time.

Ready to take your agency to the next level?
Here are our top picks for the best PM softwares on the market:

Looking for a way to perfect your marketing? Reach out to schedule a consultation with our team.