How to Humanize Your B2B Social Media Presence

Discover effective personal strategies for engagement and connect with your target audience.

B2B social media can be a bit of a buzzkill - it’s all about presenting a professional and polished image, right? But what about the human side of social media engagement? You know, the one that can help build meaningful connections with potential clients and partners? The good news is you can use plenty of personal strategies to add personality to your B2B social media presence.

Here are some tips to help you get started:

Be a little vulnerable

We know it’s scary to show your softer side to the world. But sharing a personal anecdote or experience can help build empathy and connection with your audience. Did you have a tough time starting out in your industry? Share that story! Struggling with a work-life balance? Talk about it! Being a little vulnerable can go a long way toward building trust and relatability with your followers.

Show off your team

Consumers like doing business with people, not faceless corporations. Showcase the people behind your brand by sharing photos and stories that highlight their unique talents and personalities. This adds a personal touch to your social media, brings your brand to life, and creates a sense of familiarity with your audience.

Keep it real

Nobody likes a corporate robot. So, keep your social media presence grounded in reality. Share behind-the-scenes glimpses of your business or humorous memes related to your industry. Not only will this add a little fun to your social media, but it can also help show your audience that you’re just like them - a real person trying to do your best.

Engage with your audience

Remember, social media is a two-way conversation. So, don’t be afraid to reach out to your audience and ask for their input. Host polls, ask questions, and respond to comments and messages in a timely manner. By engaging with your audience in a human, relatable way, you can help foster a sense of community and connection around your brand.

In conclusion, adding a human touch to your B2B social media presence can help build meaningful connections with your audience. So, don’t be afraid to get a little personal, show off your team, keep it real, and engage with your followers. Who knows - you might find that your social media presence becomes the life of the (virtual) party.


Ready to elevate your brand's social media presence and take your marketing strategy to the next level? Contact us today for a free consultation.